There are many free web analytics tools that every content marketer can use. The success of your marketing campaigns depends on continuous improvements by experimenting various strategies. The strategies can be planned out well when you have the right data of your visitors behaviour with your website.
These best free web analytics tools provide such crucial data to make the right marketing decisions and plan your next campaign.
Before finding the right tools, we should also find whether or not these tools provide the below data of your website
Google Analytics is one of the best free web analytics tools out there. The insights offered by Google Analytics helps in making improvements to your user experience. You can always set new goals, run experiments, and measure your performance.
The easiest integration method is to add the code given during the sign-up process into the <head> section of your website or use a WordPress plugin to do that for you.
Google provides its free tools to monitor & analyse your user’s behaviour with your website. These key insights eventually help in planning the right content production.
Generate quick reports for every data you see. The insights data can be easily exported into xlsx, pdf and other formats.
Yandex Metrica is one of the top web analytics tools leading now. The complete analysis of your website is free of cost. The best way to quickly analyze, monitor user clicks & user behavior with your website. This data eventually helps in making the right improvements and offers a better user experience for sure.
FullStory generally evaluates and saves every user movements & interactions with your web or mobile platform. With the data of your user’s behaviours with the website or app, you can make the required changes and use them for product growth.
The FullStory free plan can be used until 1000 sessions per month.
Heap analytics provides us a complete dataset of every small interaction with your website. Every single user interaction is crucial during product development. The way a user interacts with your product can help you in improving your product’s UI/UX design. Know why your customers are leaving and put your efforts to convert them into potential customers with the key insights offered by Heap analytics.
Mixpanel helps in improving customer experience by analyzing and monitor key user data. One of the best analytics tools to engage visitors, and retain more visitors. All the data can be exported into the required document format for future analysis. The best product analytics offered by mixpanel.
Below are the features of Mixpanel’s free plan
Up to 1,000 monthly tracked users
90-day data history
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